Did you know that over 14 billion servers were shipped across the globe in 2023? This implies a rising demand for these software services to ensure data safety and security. Servers can be a crucial part of your Amazon account management process, too. As a reseller, you have to find the right products to sell on the platform. This also means you must manage your account efficiently to maintain consistent profits and avoid account suspension.
Servers can assist you in handling multiple tasks, like tracking inventory, monitoring sales, or managing multiple seller accounts. These software services also provide long-term benefits to all Amazon resellers in terms of business scalability, security, and compliance.
A server is a software that provides services like file storage, email hosting, database management, and web hosting to a computer program and its users. These users are often referred to as clients.
In the eCommerce sector, you may find different types of servers. These can be dedicated servers, which are entirely owned and managed by a single user. In contrast, cloud-based servers are famous for offering scalable business solutions.
As an Amazon reseller, you can gain more control over your operations by using servers. This enables you to reduce manual errors, avoid missing deadlines, and also prevent account management failures. The best part about using a server is that it can host multiple applications and monitor multiple seller accounts. This provides you with a better competitive edge in the marketplace over time.
Servers, such as VPS or VPN, offer significant advantages to Amazon resellers in the long run. These services also enable resellers to reach the right customers at the right time. Here is an overview of the benefits associated with servers:
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Reducing Complexities
Amazon is one of the most popular eCommerce platforms which means thousands of resellers may compete with you to get more visibility and customers. As an Amazon reseller, you will have to handle many processes, like:
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Listing products and optimizing descriptions
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Tracking sales, returns, and refunds
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Managing customer reviews and ratings
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Handling multiple seller accounts
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Ensuring compliance with Amazon’s policies
Manually handling all these processes can be overwhelming, especially when you have to handle competition, too. You also cannot make any delays or errors in the process because failing to do so may result in account suspension. This is where servers come in. They provide you with a structured and reliable way to centralize, optimize, or automate account management processes.
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Managing Multiple Accounts
You may use several Amazon accounts to diversify your portfolio as a verified reseller. It is usually done to cater to different regions, too. But what about Amazon’s strict policies? They often make it mandatory for all resellers to manage these accounts without any overlap or suspicious activities.
Servers allow you to manage all your reseller accounts from a single dashboard. This also enables you to incur several benefits like:
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Separate IPs for each account to prevent the detection of linked accounts.
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Unified monitoring of orders, inventory, and sales across accounts.
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Automated login management to avoid repetitive login or logout processes.
This centralized approach with verified servers enables you to save time and ensures compliance with Amazon’s existing policies.
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Providing Safe and Secure Data
If you have an Amazon reseller account, you may already have sensitive information related to numerous customers. This may include customer data, sales figures, payment details, and several other relevant metrics. It means you could not allow a security breach to happen, which may lead to significant financial losses and reputational damage.
That is why it is recommended to use servers when storing crucial data in your system. This provides you with several layers of security:
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Data encryption to protect sensitive information from unauthorized access.
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Backup and recovery systems to prevent data loss due to system failure.
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Secure IP addresses to avoid flagging by Amazon’s algorithms for suspicious activity.
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Firewall and antivirus protection to defend against cyberattacks.
Dedicated or cloud-based servers often have advanced security protocols. These protocols help ensure that your Amazon reseller account management operations remain secure and compliant with all data protection regulations.
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Automating Repetitive Tasks
We have already mentioned earlier that managing an Amazon reseller account implies multitasking. Many of these tasks, like tracking inventory, updating product listings, or monitoring customer reviews, can be repetitive and time-consuming. The solution? It's definitely automation, which is possible with the implementation of a server in your system. It helps you handle all tasks efficiently like:
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Inventory management software that updates stock levels in real-time.
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Order management tools that automate shipping and tracking notifications.
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Review monitoring tools that send alerts for negative reviews.
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Pricing algorithms that adjust prices based on market trends automatically.
Automating the entire account management process ensures timely responses and reduces the risk of human error. This allows resellers to focus on growth and strategy.
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Improving Scalability for all Growing Businesses
You must grow your business eventually as an Amazon reseller. For this, you may also need other additional systems that grow with you. The best thing to do here is follow the server-based approach, which ensures an efficient account management infrastructure that is actively responsive and aligned with your business growth. On that note, servers also offer:
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Scalable storage for increasing product data, customer information, and sales reports.
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Elastic computing power to handle higher traffic during peak seasons.
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Integration with new tools and software as the business grows.
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Custom workflows that adapt to changing business needs.
Cloud servers help you easily scale your resources up and down to ensure uninterrupted operations and cost efficiency.
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Leveraging Real-time Analytics and Insights
You must have access to all real-time analytics and insights to stay ahead of the competition as an Amazon reseller. It means you will need assistance from servers again to leverage advanced analytics tools for valuable insights. This enables you to access:
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Sales trends and performance metrics across multiple accounts.
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Customer behavior and preferences to optimize product listings.
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Competitor analysis to stay updated on market trends.
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Inventory forecasting to prevent stockouts or overstock situations.
These insights into customer preferences, data, competitor analysis, and other relevant details enable you to make informed decisions about account management. You may also choose to optimize your strategies accordingly to improve your bottom line.
The server you select depends entirely on the specific applications or systems you will be running, which often tend to be very robust. If you don’t have the correct server to support the application, you can experience errors, latency, and, even worse, downtime. Here is a step-by-step guide to choosing the right server that proves to be suitable for your Amazon reselling business:
Step 1: Research the Server Features
The first step in choosing the best server for your Amazon selling business is to do thorough research on server features. Start by making an extensive list of all the applications and services you plan to run on the specific server. Consider both your current and future needs because scalability is essential to accommodate growth.
Evaluate the resources required for each application once you have the list. This involves analyzing how many users each application needs to serve. Make sure to visit only trusted sources and forums to find advice and tests done by numerous experts. This will help you know how much server resources your applications can consume. This step is divided into two important phases:
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Independent Research
You can check various online resources, forums, and guides to gather valuable information about your desired server features. However, this method can take a lot of time and effort, especially if you do not know much about server technology.
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Expert Server Consulting
Visit an accredited and recognized website, like Oxtrys, to book a free consultation. Experts will match you with the perfect server solution based on your business requirements. Just like consulting a doctor for complex tasks like medical procedures, these official websites save time and effort and enable you to make an informed decision regarding the best server for your needs.
Step 2: Determine the Server Type
Certain criteria must be considered when choosing the right type of server for your business. These options usually include owning a physical server, renting a dedicated server, or opting for cloud hosting. Each option has its own considerations and benefits, so it's important to assess your specific business needs before making a decision.
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Physical Server
A physical server gives you full control over its configuration and hardware. This is an excellent choice for businesses with high resource requirements and strict security needs. You may also customize the server to your exact specifications. However, this option involves certain upfront costs for ongoing maintenance and hardware. Managing a physical server requires extensive technical expertise and may require dedicated IT staff.
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Dedicated or Virtual Server Rental
A dedicated server from a reputable hosting provider offers a cost-effective solution that reduces the burden of hardware maintenance. With support provided by the hosting company, you can focus on your business without worrying about infrastructure. This option suits businesses seeking a dedicated, scalable solution without the capital investment of owning physical hardware.
Some hosting providers offer the option to rent a physical server, such as a "virtual server," shared with other customers. Despite equipment limitations, this option remains useful, especially for smaller projects with budget constraints. It provides the flexibility to adapt to different server types as your Amazon reseller business evolves.
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Virtual or Cloud Hosting
Virtual or cloud hosting may seem cost-effective for your business. However, you should carefully consider its suitability for your needs, as it often involves sharing computing power with other users. This can affect reliability during heavy usage, which may be sufficient for basic websites but could hinder critical applications with inconsistent performance.
Data security and privacy are crucial when managing your Amazon reseller account. Shared infrastructure may raise concerns about data isolation, especially when handling sensitive information. It is essential to assess your requirements and risks.
Step 3: Evaluate Server Location
Now that you have explored the server options for your Amazon account, it is time to decide on the most suitable deployment method for your reseller business. You have two options: using a data center provided by a trusted hosting provider or setting up a server in your office.
Earlier, the geographical location of your server could affect the channel throughput speed, which often led to performance issues. However, the latest advances in internet infrastructure and technology have made such issues negligible. You do not need to invest in physical servers to achieve high server access speeds.
Step 4: Calculate Your Server Budget
It’s time to create a budget that fits your requirements and finances after you have assessed your business needs and decided on the type of server and deployment method. An efficient spending plan ensures you make a cost-effective investment to meet your business goals without overspending on unnecessary features. Here is an overview of steps to help you calculate the expenses for your new server project:
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Determine your server requirements.
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Compare all server costs.
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Evaluate long-term and short-term costs
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Check the budget for scalability
Ensure minimal downtime and efficient server operation by budgeting for 24x7 expert support.
As an Amazon reseller, you will have multiple responsibilities to ensure your business is aligning with the decided goals. However, you must also ensure you are managing your Amazon account well to prevent suspension or other unwanted chaos. So, it is time you get hold of a server that ensures your account is managed efficiently, even when you are busy with other priority tasks.
Do you still have questions about the server type you want to choose for your business? Consider visiting Oxtrys, a platform that offers the most efficient server types. Contact our experts to learn which type best suits you.